Bitbrain was founded in 2010 as a spin-off company of a research team from the University of Zaragoza, pioneer in approaching cognitive and emotional human behaviour research using applied neuroscience. Its DNA holds all knowledge in neurotechnology, biomedical engineering, artificial intelligence and data science accumulated at the university since 1998. Nowadays, the R+D+I bet is still strong, which has converted the company in a world reference for B2B neurotechnology solutions. One of the strongest business lines is human behaviour research and, namely, understanding consumers combined neuroscience findings, technology and data analysis.

BBT will lead WP2 and will be responsible for: 1) the evaluation of the implicit perceptions of EV users across the EU and 2) the evaluation of the use cases including the impact on the users’ perception and acceptance of the technology. Based on these findings, Bitbrain will also help with the strategy and recommendations for the deployment of EV charging infrastructures from the users.